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Optisphere-A Siemens Company

We started with interviews of current and prospective telecommunications clients at the C-level. From here we looked at what optical technology solutions Optisphere could offer clients and how to position these products. As a subsidiary of the German-based Siemens Corporation and with a strong optical track record in Europe and Asia, we positioned Optisphere with the tagline “Build On Our Strength.” Advertising, website, literature, trade shows and all supporting communications extended this positioning.